![]() Starting from scratch might seem like a tempting idea, but ultimately it can result in loss of customers. ![]() While some restaurants might want to completely start fresh and scrap their entire menu, you need to think about the customers you’ve built and what they’ve come to expect from your restaurant. If you have an existing menu, this should serve as the starting point of your research. Taking their input shows you care, and that you value their opinion. Make sure to check in with your regulars to understand what their favorites are, and even if there are things they’d like to see on the menu that isn’t there. Customers are a big part of your reason for existing and having their input can give you a unique perspective. Your staff isn’t the only one you should listen to. ![]() When the time comes to refresh your menu, you will already have a bank of ideas to read through. Set a brainstorming session on a regular basis and give your staff the task of coming up with new ideas. Two minds are better than one, and an entire kitchen staff brainstorming can definitely help you look at things a different way. Who knows your restaurant better than your staff? Your staff knows the ins and outs of your kitchen and front of house-they talk to customers on a regular basis and might even have new menu ideas of their own that are worth listening to. Making sure to take the time to step into the perspective of a customer can add a twist to your regular train of thought and help you discover new cuisines that can challenge and inspire the way you cook. Start out by trying different restaurants and look for competitors or cuisines that are completely different from what you do. Since cooking is already a big part of your routine, why not try something different? If you find yourself stuck trying to find creativity in your kitchen environment, it might be time to take a step outside. Connecting with food should be a key part of your menu idea exploration. Try out other restaurantsįor inspiration, there’s nothing better than the real thing. Make reading a part of your morning routine to get the creative juices flowing. Signing up for industry websites or specific social media platforms like Pinterest will provide you with a steady stream of articles or ideas right in your inbox-no need for researching on a regular basis. Videos aren’t the only way to get inspired. Even just giving yourself time to watch videos on YouTube or following popular chefs or restaurants on social media on a weekly basis will give you a visual source of inspiration that can give you new ideas to add to your list. Keeping yourself educated on new cooking styles and recipes will help keep your menu fresh and relevant. Watch cooking videos and showsĮven though you’re already a chef or restaurant owner, it’s impossible to know everything there is to know about cooking. Keep a list going where you jot down different ideas as they come to mind and supplement that with routine activities that help you brainstorm. If you’re trying to find new items to add to your restaurant menu, it’s easier to compile ideas on a regular basis, rather than hoping for inspiration to strike when you need it most. Inspiration can take many different forms and can come from the most unlikely sources-whether that’s taking a walk around the block to clear your head, eating at another restaurant or even just doing research. Getting inspired at a moment’s notice can be tough for most people, but there are ways to add sources of inspiration to your day that make it easier to expand your imagination.
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